21 Ways to Iterate on a UGC Ad
Found a UGC ad which works well, or is showing promise?
If you're running UA campaigns for a mobile game or app, you should already be iterating on your successful video ads.
If you're not iterating, you're not building on your success 🤜
The same applies to UGC.
One of these could easily slash your CPI.
I challenge you to try at least five:
🎬 1. Try the same script with 5 different creators
🎭 2. Ask the same creator to produce “authentic” and “cringey” versions
⏱️ 3. Increase the speed by 20% (slow ads are boring)
😂 4. Increase or decrease the voice’s pitch to make it sound silly
🕺 5. Make the subtitles more funky
❓ 6. If the hook is making a statement, change it to a question (and vice versa)
🔄 7. Alternate every 3 seconds between showing the creator and product full-screen
🧹 8. Remove the creator’s background (you can use AI tools like Unscreen)
🗣 9. Remove the creator but keep their voice as a VO
🖼 10. Put them in a square in the corner
🐦 11. Try a Twitter post layout
🌍 12. Localise the script in other languages
🎨 13. Animate an AI illustration using the creator’s voice (with their permission)
💬 14. Add a TikTok comment UI (there’s a free generator online)
⌛ 15. Try 10, 20 and 30-second cuts
🔄 16. Use the same UGC clip for your other titles
📊 17. Add some kind of graph or infographic
💡 18. Chat to Babblestock and we’ll build your killer UGC strategy
🔗 19. Combine 2 creators’ videos to create a compilation
🌐 20. Create a landscape version for other channels (and don’t tell me “UGC is for TikTok”)
📱 21. Try a fake FaceTime layout
Want to see how we can help you with UGC strategy and production?