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Weekly UGC Inspo: Arcade Shooter Mobile Game

Weekly UGC Inspo: Arcade Shooter Mobile Game

This weekend I played Wing Fighter by JOYFORT.

Here are some ideas for UGC creatives they could test.

👾 Game summary: Wing Fighter is a hybrid casual, top-down arcade shooter where players upgrade their aircraft as they process through intense gameplay.

🤔 𝟭. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗰𝘂𝘀: 𝗪𝗿𝗼𝗻𝗴 𝗰𝗵𝗼𝗶𝗰𝗲
An actor is visibly sad - staring out the window, not eating their food and lying in bed. Their partner asks what’s wrong, and the player describes how they chose to upgrade their firepower instead of boosting their health in Wing Fighter, losing as a result.

🛩️ 𝟮. 𝗙𝘂𝗻𝗻𝘆 𝘀𝗸𝗶𝘁: 𝗗𝗮𝘆𝘀 𝗼𝗳 𝗽𝗹𝗮𝘆𝗶𝗻𝗴
We see how a player becomes more absorbed in the game with each day of playing. From Day 1 where they’re wearing pilot goggles, to Day 5 where they’re sitting in a cardboard plane with a full pilot outfit.

🤪 𝟯. 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗵𝗼𝗼𝗸𝘀: 𝗖𝗵𝗮𝗼𝘁𝗶𝗰 𝗽𝗹𝗮𝘆
Overlay the actor onto a gameplay recording, so they track the fighter plane as it moves around the screen. The actor is whooping and cheering as they destroy the enemy, which fits well with the chaotic play style.

𝗕𝗼𝗻𝘂𝘀 𝘁𝗲𝘀𝘁𝘀: run AB tests to compare the performance of early vs late gameplay, different actor demographics and the appeal of upgrading your plane.

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