5 Gamer Pain Points + 15 UGC Hooks Which Address Them

Finding the perfect mobile game can be a challenge. Many enthusiasts are on the lookout for a gaming experience that ticks all the right boxes. In this blog post, we'll delve into five common problems faced by gamers and how user-generated content (UGC) can effectively address them.

1. Repetitive and Unchallenging Gameplay

Problem: Players often lose interest quickly due to repetitive and unchallenging gameplay.

Solution: Emphasise unique gameplay mechanics, strategies, and progression pathways.

UGC Hooks:

• "Using the laser bomb is the ONLY way to complete level 8!"
• "Hardest puzzle games on the app store, part 2"
• "Bored of the same old mobile games? You’ve GOT to check this out."

2. Theme Appeal

Problem: Players are on the lookout for themes that cater to their interests, hobbies, and preferences. Games that don't resonate can easily be dismissed.

Solution: Intrigue viewers with relatable drama, adorable characters, or other elements that complement the core game.

UGC Hooks:

• "If you’re a creative person you NEED to check out this game."
• "I think my boyfriend is CHEATING on me and I’m about to confront his co-worker."
• "I just bred my 100th puppy and LOOK how cute she is!"

3. Time Spent in Onboarding/Ads

Problem: Lengthy load times, frequent ads, and extended onboarding sessions disrupt the gaming experience, making it hard for players to immerse themselves.

Solution: Hooks that emphasise a quick 'time-to-play' and an uninterrupted, immersive experience can be a game-changer.

UGC Hooks:

• "I HATE mobile games with tons of ads, but THIS is different!"
• "You can literally play this game ANYWHERE."
• "This is the BEST puzzle game to play on the toilet."

4. Pay-to-Win vs Skill-Based Games

Problem: Paywalls and pay-to-win mechanics can deter users, especially those looking for games where skill truly matters.

Solution: Highlight the game's skill-based rewards and its fair progression system, reassuring players that in-app purchases won't determine success.

UGC Hooks:

• "My grandma is a GENIUS - she just reached level 3000!"
• "Best games to play if you’re BROKE."
• "Game developers can be GREEDY for your money! But check this out."

5. Lack of Social Interaction

Problem: Games without social interaction and competitive elements can feel isolating, making the experience less engaging.

Solution: Showcasing the game's player-vs-player features, team challenges, or social sharing options can emphasise the community and competitive aspects.

UGC Hooks:

• "If my roommate beats me at this game, I’ve got to cook her dinner EVERY day this week!"
• "I’m teaming up with my DAUGHTER to DESTROY my wife’s castle."
• "I’m top of this leaderboard and there’s NO WAY my friends will knock me off it."

How Babblestock Can Help

At Babblestock, we're here to assist you in finding that winning ad.

We offer comprehensive support for all aspects of UGC, from brainstorming concepts and scriptwriting to UGC production and post-campaign analysis.

Get in touch to find out more. We're here to help!